Archive for the ‘Social Research’ Category

If you would seek to really understand people, you must first understand the stories they tell in the exact words they use to tell them. This seems obvious — metaphors and word choice reflect the cognitive frames of a person — but this is actually a profound insight, and one that didn’t take hold until […]

Constraints are essential to the creation of any great work. No book would ever be published if its author spent a lifetime trying to choose the ideal format. The great American pop song is about three and a half minutes long because each side of early records couldn’t hold much more music than that. In […]