Archive for May, 2007

Today, we generally acknowledge that perhaps the most meaningful of all possible experiences come from serendipity — finding greatness in the least likely of places. Discovering the profound in the prosaic, as a friend and colleague puts it, is the rarest of pleasures.
This notion has tremendous implications for the design of everything around us. A [...]


If you would seek to really understand people, you must first understand the stories they tell in the exact words they use to tell them. This seems obvious — metaphors and word choice reflect the cognitive frames of a person — but this is actually a profound insight, and one that didn’t take hold until [...]